At SPORTITUDE we believe the secret to a happier life is mastering your ARC - that's having the right Attitude, having Respect for all others and having Confidence in yourself. Playing sport and keeping fit and healthy are all activities that lead to constant personal and team achievements. No matter how big or small these achievements are, they all contribute positively to the 3 key traits of your ARC. Our mission is to provide customers with the inspiration, motivation, support, advice, service and the best sports gear for every little milestone and achievement on your journey to building your ARC and living a happy life. SPORTITUDE offers a huge range of authentic sports shoes, apparel, equipment, books and supplements from top specialist sports brands and retailers.