Mon Purse puts the consumer in control with the world’s first 3D Handbag Designer allowing customers to design and personalise their own handbags and leather accessories. Mon Purse is the build-your-own handbag start-up that’s perfected Omni channel mass customization globally. Founded by Lana Hopkins, Mon Purse is a global handbag retailer that provides mass customisation of luxury handbags and accessories. It was an idea inspired by a personal pain point. Lana Hopkins wanted to build a brand that would be affordable, European made and totally personalised. This didn’t exist in the luxury accessory market until Mon Purse launched in late 2014. Mon Purse addresses the rigidity of choice for luxury accessories. Instead of predicting individual preferences, this Australian startup allows customers to design their own handbag from scratch.